We all love to gaze at celebrities wearing red carpet gowns at major international events through social media. It’s a fantastic way of acquiring the latest gossip and gaining an insight into where the latest fashion trends may be heading in the near future. Whilst it is relevant to be aware of these trends, it’s equally crucial to have a unique voice, and to understand our clients and their needs. The fine balance of the different forms of research, creates the ground for major breakthroughs and discoveries. During designing, making and working with fabric, the spontaneous moment becomes unified for a split second of time.